ONE SHILLING WINS SPORTS BOOK AWARD

Pitch Publishing is a fantastic imprint.
They do all the great Got, Not Got series
and plenty of other retro sports titles.

James Brown, The Late Tackle, talkSPORT

Pitch Publishing show the way for enterprising
sports book publishers and remains a beacon
of hope for sports authors aspiring or established.

The Sports Bookshelf.com

Pitch Publishing, an outfit whose "pitch perfect"
commissioning of boxing material stands
as a rebuke to more established houses

Boxing Monthly

Pitch capture the real spirit of sport with entertaining
and clever ideas. They work out what the aficionado
would want to read, then deliver it with great verve.

Paul Hayward, The Daily Telegraph

Pitch have enabled me to write in the ways I enjoy most.
Their production support is superb, delivering eye-catching
designs, attentive proof-reading, energetic marketing and helpful advice.

Tim Quelch, Good Old Sussex by the Sea, Orient to the Emirates, Underdog!

Pitch are willing to back out-of-the-blue and innovative
ideas and turn them into viable, entertaining books.
They do so with great presentation and editorial flair.

Justin Parkinson, Then Came Massacre

Pitch saw the potential in my story, used their expertise
to polish it, published it and helped inspire thousands
around the world to get into the sport of triathlon.

Andy Holgate, Can’t Swim, Can’t Ride, Can’t Run & Can't Sleep, Can't Train, Can't Stop

The process of working with Pitch to produce Picking up the Threads
was enjoyable and rewarding, with the final edition surpassing
expectations and becoming a resounding success.

John Chandler, Picking up the Threads

Pitch will take a chance on books that other publishers won't
and realise that interest in football extends beyond the
Premier League and the top 20 countries in the FIFA rankings.

Steve Menary, Outcasts!

Pitch have the vision to look beyond the obvious,
seeking out interesting ideas and subjects and
matching them with the right target audience.

David Tossell, Tony Greig, The Great English Final, Grovel!, Natural

Pitch have been an absolute joy to work with,
contributing their passion, expertise, knowledge
and experience to help produce a brilliant book.

Sam Pilger, Ashes Match of My Life

Pitch took our original concept and further enhanced it,
using their knowledge, experience and expertise, and helped
make Got, Not Got one of the football books of the year for 2011.

Derek Hammond, Got, Not Got series of books

Pitch bought into the concept of development through football,
channeling profits and proceeds from Eleven into helping
some of the most disadvantaged young people in the world.

Steve Fleming, Eleven

In the highly competitive world of sport publishing,
Pitch have consistently demonstrated the happy
knack of spotting, nurturing and promoting winners.

Neil Dunkin, Anfield of Dreams

03 May

ONE SHILLING WINS SPORTS BOOK AWARD

We’re thrilled to announce that One Shilling: The Football Programme Design Revolution of 1965-85 has been named Illustrated Book of the Year at the prestigious Charles Tyrwhitt Sports Book Awards 2025.

Our congratulations go to the book’s brilliant authorial duo, designer Matthew Caldwell and social historian and broadcaster Alan Dein.

As well as Matthew and Alan’s stunning book taking home an award, seven of our other titles were shortlisted for awards.

About the Book

One Shilling: The Football Programme Design Revolution of 1965-85 is the first-ever exploration of the golden era of football programme design.

At its heart, this is the story of John Elvin, the great football programme designer, who tore up the formal code of lay-outs and traditional typefaces and used photos in new and innovative ways. The book also explores the wider cultural and political backstory of British football over a transformative two decades from England’s World Cup victory in 1966, and looking forward, it champions the potential of a new era for programme design.

Buy your copy or read a FREE sample

Reader Reviews

‘As someone with limited interest in football, I still loved it. A beautiful exploration of a previously unrecognised art, [I] would recommend it to anyone.’ – Harry Lee

‘One Shilling gives a great overview of the design of football programmes in the 60s, 70s and 80s. The book has plenty of beautifully designed spreads with plenty of interesting insight and images for those into graphic design and football.’ – Michael Peters

‘Bought this for my brother for his birthday and he absolutely loved it – and even though I’m not a football fan, I couldn’t help but read it cover to cover, it’s so gorgeously designed!’ – Emma