In 1991, their first year of existence, the London Monarchs won the first World Bowl title at Wembley; though just seven years later the team had folded and swiftly disappeared from the sporting public's consciousness.


Alex Cassidy’s American Football's Forgotten Kings is the first book to recount the story of the only professional American football team to ever exist in England.


At the time, the Monarchs were big news, playing at Wembley and amassing a large and serious following from all over the UK, where rival teams were springing up to challenge for their crown.


The popularity of American football across the UK in the early 90s was sharply on the rise – unlike today, right?

  • Did you know there are now 12.5 million self-described American football fans in the UK?
  • That’s an incredible increase of 30% in the past two years.
  • Were you aware that the NFL are once again talking about placing a London franchise?
  • This book serves as a case study for the future of the game in this country.
  • Did you know that over 240,000 tickets will be sold for the American football games at Wembley this year?
  • The time for American football in the UK is now.
  • Bring back William ‘The Refrigerator’ Perry!


Click here for more information, or to read a sample from American Football's Forgotten Kings: The Rise and Fall of the London Monarchs